For Immediate Release: March 6^th, 2017

NEW One Day Helicopter Ski Touring with Boulder Hut Adventures from Kimberley Alpine Resort

Kimberley, BC – Experience Helicopter Assisted Ski Touring from Kimberley Alpine Resort with Boulder Hut Adventures. Come ski the best of the Purcell backcountry as part of a professionally guided, one-day helicopter-assisted backcountry touring adventure!

Start your day with a helicopter pick-up at Kimberley Alpine Resort. You and your guided group will be dropped off at a ridge top for an epic first run. From there, professionally guided ski touring enables you to explore the amazing Purcell Mountains under your own power.

The day includes a safety briefing, helicopter transport, lunch and professional guiding service. An additional heli-drop run is an option at the end of the day with a return to all the comfort and amenities that Kimberley has to offer.

Dates available are March 12, 19, 26^th & April 2, 9, 16^th – get more information or book your tour from the Boulder Hut Adventures website.

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter, Instagram & Facebook – @PowderMatt • Powder Matt’s Blog

For Immediate Release: February 22^nd, 2017

Boulder Hut Adventures and Kimberley Alpine Resort are excited to present 2^nd Annual Ski Mountaineering Race
The Northstar Ski Mo 2017

Kimberley, B.C – New for the 2017 Northstar Ski-Mo Race we have a Poker Run Format and obstacle course, it’s the same great race with a few added twists. The race will start in the Kimberley Alpine Resort Plaza, follow the skin track up to Kootenay Haus and race the gates back down to the Plaza collecting cards at stations en route. To complete the final card of the poker hand, participants will complete the obstacle course in the plaza. This is sure to be a crowd pleaser!

The atmosphere of the race will be extremely friendly and a great way to be introduced to the sport. Dress up attire encouraged – bonus prizes for best costume! Kids can have a chance at the Ski Obstacle Course at 2pm.  We are happy to announce the amazing donation of one half week trip to Boulder Hut Adventures in 2018. This will be a draw prize worth $1695 – all you have to do is complete the race within 2 hours!

$25 entry fee includes: Burger & beverage and a draw ticket for prizes
Categories: Youth (17 and under), Male and Female Open (18-49), Masters Male and Female (50+)
Registration: 8:30am – 10:30am in Slopeside or register NOW online or in Guest Services
Mandatory Safety Meeting: 10:30am in KAR Plaza
Awards & prizes at the Ski – Mo Social in Stemwinder Bar and Grill following race.   **Helmets Required** No x-country skis allowed

We would like to thank our sponsors so far – Boulder Hut Adventures, Kimberley Alpine Resort, Kootenay Mountain Works, Kimberley Orienteering Club, Spirit Rock Climbing Gym, Bohemian Spirits, Purcell Outdoors, Big Magic Designs, Montana’s BBQ and Bar, Trickle Creek Golf Course, Kimberley Golf Club.

For more info call 250.427.4881 or email events@skikimberley.com.

Official Website
Book your vacation online or call 1-800-258-7669 to speak to a vacation specialist today!
Facebook Page • Twitter – @SkiKimberley • Instagram – @kimberleyalpineresort

– 30 –

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: February 7^th, 2017

Ski Canada Awards Fernie, Golden & Kimberley in Annual Best of Skiing Issue

Ski Canada Magazine’s annual Best of Skiing awards names Fernie, Kimberley and Kicking Horse for a variety of accolades including ‘Best Ski Towns’ and ‘Best in Truth in Advertising’ as just some of the many.  This year’s Ski Canada Best of Skiing awards are extremely special for us, first from Heiko & Linda Socher’s mention for their dedication and commitment to our beloved Fernie, to Kimberley’s The Shed, a real cool place to eat and Boulder Hut Adventures receiving the Best Views in the Backcountry, finishing off with our special partnership with Helly Hansen – hitting the streets of Toronto with the Fernie Alpine Resort ski patrol to advertise skiing in the West.

Fernie, B.C • www.skifernie.com

• Best in the business – Heiko Socher for starting, owning and operation Fernie Snow Valley from 1972 to 1997
• Fernie named in ‘best ski towns’
• Best Guerrilla marketing – Helly Hansen & Fernie Ski Patrols tour on the streets of downtown Toronto
• Dedicated Alpine Touring trails – the new uptracking tour at Fernie Alpine Resort

Kimberley, B.C • www.skikimberley.com  

• Best view in the Backcountry – Boulder Hut Adventures
• Best truth in advertising for Kimberley’s new restaurant – The Shed
• Best looking legs – the Iron Legs Pentathlon at Kimberley Alpine Resort, going into its 34^th year

Kicking Horse Mountain Resort • www.skikickinghorse.com  

• Best new shuttle – the Kicking Horse shuttle connects YYC (Calgary International Airport) and Kicking Horse Mountain Resort twice a week.
• Best Trivia – for the Goal Light Gondola YouTube series from Kicking Horse Mountain Resort

About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

-30-

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 26^th, 2017

The JEEP Junior Freeski tour presented by Rossignol & Smith (IFSA regional event stops) are coming to an RCR Resort Near You

British Columbia, Canada – Cultivating the freeski trend, Kicking Horse Mountain Resort will hold the first IFSA Junior Freeski Series stop, on February 2^nd – 5^th, the tour will then continue to Fernie Alpine Resort on February 10^th to 12^th and wrapping up at Kimberley Alpine Resort on February 25^th & 26^th.  Check out the best regional talents hunting for IFSA points!  This event provides the opportunity for youth between the ages of 7 and 18 to develop and showcase their skiing skills in a fun and supportive environment.

The Jeep Junior Freeski Series presented by Rossignol & Smith Optics is the only one of its kind in Canada and part of Resort of the Canadian Rockies (RCR) ongoing commitment to providing active and healthy pursuits for youth. To align with the IFSA qualification standards, the event is open to skier’s ages 7 to 18 featuring 6 categories: 7-11/12-14/15-18 male and female.  Visit the resort Facebook page event calendars for more information on each event;

Facebook event pages;
Kicking Horse Mountain Resort
Fernie Alpine Resort
Kimberley Alpine Resort

-30-

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: December 14^th, 2016 

Kimberley Alpine Resort Celebrates Surrounding Community with FREE Skiing/Riding

Kimberley, BC – Continuing with the tradition of thanking our community, the resort will offer a FREE day of skiing/riding to locals on Sunday, January 8, 2017.  Burgers will be available for $2.00 supporting the Kimberley Disabled Skiers Association- residents can go to Guest Services and receive a voucher for their burger.

TELUS Winter Sports School invites beginner skiers or snowboarders to a complimentary lesson. There will be a total of 10 ski and 10 snowboard spots available, with a 1 hour lesson starting at 10:30am. Space is limited and guests must pre-register at the Winter Sports School Cabin by calling 250.432.0315. Lessons will include a voucher for FREE equipment rentals at the Rental Shop! Please note that these lessons are for NEW skiers and snowboarders only ages 6+.

Photo ID and proof of local residency (driver’s license, pay stub etc.) are required to receive the lift ticket. Complimentary tickets can be picked up at guest services and are available to residents of Canal Flats, Skookumchuck, Meadowbrook, TaTa Creek, Kimberley, Marysville, Wasa, Wycliffe, Moyie, Wardner and Cranbrook.

A huge thank-you goes out to our BBQ sponsors including Sysco, Old Dutch and our other food sponsors.
Official Website
Book your vacation online or call 1-800-258-7669 to speak to a vacation specialist today!
Facebook Page • Twitter • Instagram

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter, Instagram & Facebook – @PowderMatt • Powder Matt’s Blog

For Immediate Release: December 6^th, 2016

Kimberley Alpine Resort to Open the 2016.2017 Season on Saturday

Kimberley, BC – Kick off ‘your winter tradition’ this Saturday at Kimberley Alpine Resort.  Mother Nature and this week’s winter weather has given a boost to our mountain and snowmaking crews, and we are pleased to be able to offer the Northstar Quad Chair and the Main run starting this weekend.  Along with skiing starting, local band The Hollers will be kicking off the après season in the Stemwinder Bar & Grill on Saturday & Sunday afternoon (all ages welcome until 8pm).   Please see the Snow Report for further updates.
Photo from December 5, 2016
The following services will be offered for opening weekend;

• Guest Services will be open this week for season pass processing from 10 am – 4:30 pm, and from 8:30 am to 4:30 pm starting on Saturday.
• The Sports Alpine Retail Shop located in the base will be open for your ski or snowboard accessory needs, and for Christmas shopping.
• Ski School will be open for lessons and for multi-week program sales.
• The Rental and Repair shop
• Montana’s Bar and BBQ will be open at noon on the weekend, and 4 pm through the week.
• The resort will remain open during the week, but Kimberley Alpine Pass holders are welcome to continue riding for free at Fernie Alpine Resort and Kicking Horse Mountain resort until Friday, December 16th.
• Please be cautious of early season hazards, and be aware that first-timer beginner terrain will not yet be available.
• Early season discounts on lift tickets will be available.

Official Website
Book your vacation online or call 1-800-258-7669 to speak to a vacation specialist today!
Facebook Page • Twitter • Instagram

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter, Instagram & Facebook – @PowderMatt • Powder Matt’s Blog

For Immediate Release: November 23^rd, 2016

Dust off those boots – ski season is (nearly) here

It’s just about that time of year!  That time of year all skiers and snowboarders dream about.  No we’re not talking about Christmas, we’re talking about that time of year when the ski resorts all start opening for the new winter season upon us!  With opening dates starting in the next few weeks for all Resorts of the Canadian Rockies, skiers and snowboarders across British Columbia and Alberta are waiting with tempered anticipation to take that first glorious run of the season.

Recent Images from November 2016;

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +

For Immediate Release

Northwest off to a snowy start for the upcoming ski season

According to the Open Snow website “Multiple storms hit the west coast and Pacific Northwest during the first half of October, which has resulted in a healthy snowpack for this time of the year”.  With our ski resorts being no exception – ‘Most of the higher mountains of British Columbia and Alberta are measuring 2-4 FEET’.  Kicking Horse Mountain Resort, Fernie Alpine Resort and Kimberley Alpine Resort in B.C have already been hit with major Thanksgiving snowstorms, while Nakiska Ski Area in Alberta has been getting consistent snowfall since the beginning of October!

With no signs of it stopping, opensnow.com says ‘From October 20 through the 26th, we’ll see additional storms in the northwest’.
Let it snow, let it snow, let it snow!

About Resorts of the Canadian Rockies Inc.    
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience. www.skircr.com

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +