For Immediate Release: November 3^rd, 2015

KIMBERLEY ALPINE RESORT WHAT’S THE NEWSCAST FOR 2015/2016 WINTER SEASON

Kimberley, BC – Each season at Kimberley Alpine Resort we strive to make upgrades and improvements to existing services to ensure we’re providing a top quality experience for you and your family.  Here are some of the highlights for this season;

– NEW Ski App
This season you’ll be able to check the weather conditions, snow report, mountain status updates and more, from the NEW RCR Ski App!  More info.

– Trees are for Glades movement
We’re keeping Trees for Glades this season!  Not only are we not printing a brochure, we’re also having a tree planted for each email signed up on our new Trees are for Glades website. Enter a contest to win a ski vacation on the website too!

– Larger Unload Area for Easter
The Easter Chair unload station has received an expansion – now larger for this winter season making it safer and easier to exit the chair.

– Even easier to get to
Starting in November, Integra Air will fly a 16 passenger aircraft appropriately named “Spirit of the Kootenays” 8 times a week from YYC (Calgary International Airport) to YXC (Cranbrook International Airport).  YXC is under 30 minutes away from Kimberley, now that’s service!

Read more about What’s New on our website.

About Kimberley Alpine Resort & Resorts of the Canadian Rockies Inc.
Kimberley Alpine Resort www.skikimberley.com is located in South East British Columbia and is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +

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For Immediate Release:  October 13^th, 2015

TREES ARE FOR GLADES AT RESORTS OF THE CANADIAN ROCKIES

Resorts of the Canadian Rockies (RCR), Canada’s largest private ski resort operator, has committed to doing more to lessen their environmental footprint.

For this fall season leading up to winter, RCR, which includes Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia, will not be printing a brochure for the very first time.  Instead of printing brochures to hand out at trade shows, the company will focus on re-directing people to their online brochure, while re-investing funds into planting trees with a non-profit organization, Trees for the Future.  For every email sign-up, RCR has committed to planting one tree.

The campaign is called Trees are for Glades.

All information like trail maps, vacation packages and town information can be easily found through their websites.  By asking for email signups, it helps to teach consumers to use more sustainable methods to gather information. The company is in hopes that it sheds light on the amount of unnecessary paper that is consumed on a daily basis.

Over 75,000 pieces of paper will be saved during this campaign, and RCR’s goal is to plant 10,000 trees.

Other environmental commitments: RCR has recently implemented an online waiver system for season passes, has worked to conserve water and energy and implemented recycling programs.

More Information on Trees are for Glades can be found here: www.treesareforglades.com.
Resorts of the Canadian Rockies Official Website

About Resorts of the Canadian Rockies Inc.

Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +

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For immediate release

Resorts of the Canadian Rockies Introduce Fat Biking and Early Booking Deals
Fat biking takes off as new winter experience in British Columbia’s interior

 Fernie, BC (September 10, 2015) – The snow sports season is just 85 days away and it’s already snowing on the mountains (check out the image of Kicking Horse Mountain Resort below). Three British Columbia resorts under the Resorts of the Canadian Rockies brand (Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort) are offering early booking savings of up to 35% on the slopes. They’re also introducing a new snow sports experience called “fat biking” which is the fastest-growing cycling segment in BC’s interior.

Fat Biking
Monster tires and low gearing mean biking in snow is easy for both first-timers and seasoned cyclists. All three resorts are offering a new fat bike winter riding experience that is quickly becoming a fun, new winter sport. For example, Kimberley Alpine Resort will have an impressive 50 kilometres of designated and groomed trails for fat bikers of various skill levels. Fat bike rentals and tours/lessons with guides will be available at all three resorts.

“Ski Week” Early Booking Special
Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort are located in BC’s interior and offer some of Canada’s best powder and ski-in/ski-out lodging. The following early booking package is offered at all three resorts:

• 2 nights free when you book 5 or more nights
• 5th day on the mountain free
• Kids ski free

Visit www.skircr.com for individual resort details and all early booking packages, including this one. *Note: Early booking deals must be booked by November 30.

The snow is falling at Kicking Horse Mountain Resort! This image was taken on September 6.

About Resorts of the Canadian Rockies Inc.    
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience. www.skircr.com

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +

FOR IMMEDIATE RELEASE September 9^th, 2015

Mountainfilm on Tour to Arrive in Calgary at The Gateway on October 21^st

Calgary, AB, Canada – Mountainfilm on Tour brings inspiration and education about important issues to audiences around the world. The tour will soon visit Calgary at The Gateway on the SAIT Campus on October 21^st with documentary films that will explore the themes connected to Mountainfilm’s mission of exploring cultures, preserving environments and promoting adventure.

“We are stoked to not only share our passion for skiing and snowboarding but hopefully to inspire adventure in others.  Just like our guests inspire us with their amazing experiences in the mountain at Fernie, Kicking Horse, Kimberley and Nakiska.” says Matt Mosteller, VP of Marketing and Resort Experience at Resorts of the Canadian Rockies.

As a special extra Season Passholder Member Benefit, Resorts of the Canadian Rockies is providing a limited number of free tickets for their members.  RCR Season Passholders will receive an email inviting them to register for their FREE ticket, if you have a season pass however do not receive any emails email media@skircr.com to request your link. Tickets can be picked up at the exclusive Season Passholders pre party at The Gateway at 5:00pm (show your season pass to get in).

Established in 1979, Mountainfilm is dedicated to educating, inspiring and motivating audiences about environments, cultures, issues and adventures. Working at the nexus of filmmaking and action, its flagship event is the renowned Telluride Mountainfilm festival, a four-day event held each Memorial Day weekend in Telluride, Colorado. The festival has attracted leading documentary filmmakers, artists, photographers, conservationists, mountaineers, scientists, journalists and explorers from around the world to engage in the festival’s tag line of “celebrating indomitable spirit.”  Mountainfilm on Tour shares a selection of the films from the annual festival with audiences around the globe and offers Mountainfilm for Students, a free educational outreach initiative for K-12 schools at tour locations. Year-round and worldwide, the tour reaches over 40,000 people on five continents.

The show begins promptly at 7:00 pm, doors open at 6:00pm. Mountainfilm presenter, Natalie Jones, will introduce the films and engage the audience in discussion following the films.

Tickets for Mountainfilm on Tour in Calgary go on sale September 12^th and can be purchased through Ticketmaster online.  Tickets will also be available the day of the event at The Gateway. The cost for each show is $15 in advance or $10 if purchased on Sait Campus (student id required). See the complete playlist on the Facebook Event. Mountainfilm on Tour in Calgary, Alberta is hosted by Resorts of the Canadian Rockies and The Gateway at SAIT partnering with X92.9 and Kokanee.  PLEASE NOTE: this event is 18+, valid ID is required.

For more information feel free to contact Matt Mosteller, VP of Marketing & Resort Experience, Resorts of the Canadian Rockies.
Email – mmosteller@skircr.com.