For Immediate Release: November 3rd, 2015
KIMBERLEY ALPINE RESORT WHAT’S THE NEWSCAST FOR 2015/2016 WINTER SEASON
Kimberley, BC – Each season at Kimberley Alpine Resort we strive to make upgrades and improvements to existing services to ensure we’re providing a top quality experience for you and your family. Here are some of the highlights for this season;
– NEW Ski App
This season you’ll be able to check the weather conditions, snow report, mountain status updates and more, from the NEW RCR Ski App! More info.
– Trees are for Glades movement
We’re keeping Trees for Glades this season! Not only are we not printing a brochure, we’re also having a tree planted for each email signed up on our new Trees are for Glades website. Enter a contest to win a ski vacation on the website too!
– Larger Unload Area for Easter
The Easter Chair unload station has received an expansion – now larger for this winter season making it safer and easier to exit the chair.
– Even easier to get to
Starting in November, Integra Air will fly a 16 passenger aircraft appropriately named “Spirit of the Kootenays” 8 times a week from YYC (Calgary International Airport) to YXC (Cranbrook International Airport). YXC is under 30 minutes away from Kimberley, now that’s service!
Read more about What’s New on our website.
About Kimberley Alpine Resort & Resorts of the Canadian Rockies Inc.
Kimberley Alpine Resort www.skikimberley.com is located in South East British Columbia and is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
-30-
- Published in Press Releases
Imagine this; you wake up from your slumber early, really early. And you’re not getting back to sleep. What do you do? What do most of us do? Grab our smart phones. Now, when you grab your phone you’ll have the ability to get the most up to date information for snow conditions, weather reports, trail maps, resort info and more from one handy app for Fernie Alpine Resort, Kimberley Alpine Resort, Kicking Horse Mountain Resort and Nakiska Ski Area. Your next problem – it’s going to be a powder day!! Time to call in sick and head out to the mountains!
APP INFORMATION
Available on iTunes and the Google Play store the new app will be released in time for ski season and will be completely FREE! Information found on the app will include snow reports and trail maps, conditions, webcams and weather reports, event updates as well as handy resort info for Fernie Alpine Resort, Kimberley Alpine resort and Kicking Horse Mountain Resort in British Columbia as well as Nakiska Ski Area in Alberta. New features will be constantly added throughout the season, stay tuned for the official release and to download the brand new App!
FREE WIFI STATIONS
Access your APP from FREE TELUS wifi in our resort base areas and from certain hot spots on the mountain.
WINTER EARLY BOOKING
Ensure your vacation is relaxing from, beginning to end. Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience. Call 1-800-258-7669 to book over the phone, book or chat online with an agent at www.skircr.com/vacations. Book before November 30th to save up to 35%!
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
-30-
- Published in Press Releases
For Immediate Release: October 13th, 2015
TREES ARE FOR GLADES AT RESORTS OF THE CANADIAN ROCKIES
Resorts of the Canadian Rockies (RCR), Canada’s largest private ski resort operator, has committed to doing more to lessen their environmental footprint.
For this fall season leading up to winter, RCR, which includes Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia, will not be printing a brochure for the very first time. Instead of printing brochures to hand out at trade shows, the company will focus on re-directing people to their online brochure, while re-investing funds into planting trees with a non-profit organization, Trees for the Future. For every email sign-up, RCR has committed to planting one tree.
The campaign is called Trees are for Glades.
All information like trail maps, vacation packages and town information can be easily found through their websites. By asking for email signups, it helps to teach consumers to use more sustainable methods to gather information. The company is in hopes that it sheds light on the amount of unnecessary paper that is consumed on a daily basis.
Over 75,000 pieces of paper will be saved during this campaign, and RCR’s goal is to plant 10,000 trees.
Other environmental commitments: RCR has recently implemented an online waiver system for season passes, has worked to conserve water and energy and implemented recycling programs.
More Information on Trees are for Glades can be found here: www.treesareforglades.com.
Resorts of the Canadian Rockies Official Website
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
-30-
- Published in Press Releases
IT JUST GOT EASIER TO SKI FERNIE & KIMBERLEY ALPINE RESORT’S POWDER
For Immediate Release: October 5th, 2015
IT JUST GOT EASIER TO SKI FERNIE & KIMBERLEY ALPINE RESORT’S POWDER
Fernie, BC – You’ll be skiing British Columbia’s famed Powder Highway in no time with the new air service between YYC & YXC! Integra Air has just announced they’ll be running new air service starting just in time for ski season at the beginning of November, from YYC (Calgary International Airport) to YXC (Cranbrook International Airport). The 16 person aircraft, aptly named Spirit of the Kootenays, will fly return 8 times per week – making Fernie Alpine Resort and Kimberley Alpine Resort your new closest ski destinations!
Get more information on the Integra Air website.
WINTER EARLY BOOKING
Ensure your vacation is relaxing from, beginning to end. Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience. Call 1-800-258-7669 to book over the phone, chat online with an agent or view all packages at the RCR Vacations website. Book before November 30th to save up to 35%!
About Fernie Alpine Resort, Kimberley Alpine Resort & Resorts of the Canadian Rockies Inc.
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home of up to 37 feet of legendary powder each winter, the “Griz” and more. Fernie Alpine Resort www.skifernie.com & Kimberley Alpine Resort www.skikimberley.com are part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
-30-
- Published in Press Releases
New York, NY (September 21, 2015) – New York City-based OutdoorFest is expanding their popular Mappy Hour program internationally to Calgary this October. The monthly community building event, known as “the happy hour for outdoor enthusiasts,” successfully launched in New York City in early 2014 and Washington D.C. in January 2015. Past event hosts have included REI, Hostelling International, and Fjallraven North America, with featured sponsorships from Yelp, Sixpoint Brewery, and Mountain Hardwear. OutdoorFest has identified Calgary as a key urban area with a large population of outdoor enthusiasts looking to connect with a community of adventurers.
“Calgary has such an incredible backyard that many come to visit from afar” says Matt Mosteller, social media influencer and head of Mappy Hour Calgary. He hopes that through Mappy Hour locals can “catch that wanderlust… stay close by and get outdoors!”
Just in time for the winter season, the theme for this first Mappy Hour in Calgary is backcountry skiing and the fitness needed to get outdoors. Calgary’s outdoor enthusiasts are encouraged to join the launch event on October 29th 2015 at the Village Brewery. Mappy Hour promises to be a night to meet fellow skiers, backpackers, kayakers, climbers and adventure buddies and plan adventure packed trips with a like-minded outdoor community.
Details of the event include:
Who: Anyone who loves to hike, kayak, ski, surf, climb, and generally explore the great outdoors
What: A happy hour with a twist to bring together the local outdoor community
Theme: Backcountry skiing & fitness
When: October 29, 7:00PM to 9:00PM
Where: 5000 12a St SE, Calgary
Cost: Free, just bring some guidebooks, maps, or interesting stories to share
For more information and to RSVP please see the Facebook Event.
-30-
For more information, please contact:
Powder Matt
matt@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
Mappy Hour by OutdoorFest
www.outdoorfest.com/mappyhour
Facebook.com/mappyhour
@mappyhour
- Published in Press Releases
For immediate release
Resorts of the Canadian Rockies Introduce Fat Biking and Early Booking Deals
Fat biking takes off as new winter experience in British Columbia’s interior
Fernie, BC (September 10, 2015) – The snow sports season is just 85 days away and it’s already snowing on the mountains (check out the image of Kicking Horse Mountain Resort below). Three British Columbia resorts under the Resorts of the Canadian Rockies brand (Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort) are offering early booking savings of up to 35% on the slopes. They’re also introducing a new snow sports experience called “fat biking” which is the fastest-growing cycling segment in BC’s interior.
Fat Biking
Monster tires and low gearing mean biking in snow is easy for both first-timers and seasoned cyclists. All three resorts are offering a new fat bike winter riding experience that is quickly becoming a fun, new winter sport. For example, Kimberley Alpine Resort will have an impressive 50 kilometres of designated and groomed trails for fat bikers of various skill levels. Fat bike rentals and tours/lessons with guides will be available at all three resorts.
“Ski Week” Early Booking Special
Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort are located in BC’s interior and offer some of Canada’s best powder and ski-in/ski-out lodging. The following early booking package is offered at all three resorts:
- 2 nights free when you book 5 or more nights
- 5th day on the mountain free
- Kids ski free
Visit www.skircr.com for individual resort details and all early booking packages, including this one. *Note: Early booking deals must be booked by November 30.
The snow is falling at Kicking Horse Mountain Resort! This image was taken on September 6.
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience. www.skircr.com
– 30 –
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
- Published in Press Releases
FOR IMMEDIATE RELEASE September 9th, 2015
Mountainfilm on Tour to Arrive in Calgary at The Gateway on October 21st
Calgary, AB, Canada – Mountainfilm on Tour brings inspiration and education about important issues to audiences around the world. The tour will soon visit Calgary at The Gateway on the SAIT Campus on October 21st with documentary films that will explore the themes connected to Mountainfilm’s mission of exploring cultures, preserving environments and promoting adventure.
“We are stoked to not only share our passion for skiing and snowboarding but hopefully to inspire adventure in others. Just like our guests inspire us with their amazing experiences in the mountain at Fernie, Kicking Horse, Kimberley and Nakiska.” says Matt Mosteller, VP of Marketing and Resort Experience at Resorts of the Canadian Rockies.
As a special extra Season Passholder Member Benefit, Resorts of the Canadian Rockies is providing a limited number of free tickets for their members. RCR Season Passholders will receive an email inviting them to register for their FREE ticket, if you have a season pass however do not receive any emails email media@skircr.com to request your link. Tickets can be picked up at the exclusive Season Passholders pre party at The Gateway at 5:00pm (show your season pass to get in).
Established in 1979, Mountainfilm is dedicated to educating, inspiring and motivating audiences about environments, cultures, issues and adventures. Working at the nexus of filmmaking and action, its flagship event is the renowned Telluride Mountainfilm festival, a four-day event held each Memorial Day weekend in Telluride, Colorado. The festival has attracted leading documentary filmmakers, artists, photographers, conservationists, mountaineers, scientists, journalists and explorers from around the world to engage in the festival’s tag line of “celebrating indomitable spirit.” Mountainfilm on Tour shares a selection of the films from the annual festival with audiences around the globe and offers Mountainfilm for Students, a free educational outreach initiative for K-12 schools at tour locations. Year-round and worldwide, the tour reaches over 40,000 people on five continents.
The show begins promptly at 7:00 pm, doors open at 6:00pm. Mountainfilm presenter, Natalie Jones, will introduce the films and engage the audience in discussion following the films.
Tickets for Mountainfilm on Tour in Calgary go on sale September 12th and can be purchased through Ticketmaster online. Tickets will also be available the day of the event at The Gateway. The cost for each show is $15 in advance or $10 if purchased on Sait Campus (student id required). See the complete playlist on the Facebook Event. Mountainfilm on Tour in Calgary, Alberta is hosted by Resorts of the Canadian Rockies and The Gateway at SAIT partnering with X92.9 and Kokanee. PLEASE NOTE: this event is 18+, valid ID is required.
For more information feel free to contact Matt Mosteller, VP of Marketing & Resort Experience, Resorts of the Canadian Rockies.
Email – mmosteller@skircr.com.
- Published in Press Releases
For Immediate Release: June 3rd, 2015
RESORTS OF THE CANADIAN ROCKIES PARTNERS WITH TREBLE CONE SKI RESORT IN WANAKA, NEW ZEALAND
Resorts of the Canadian Rockies, Canada’s largest privately owned mountain resort operator, is proud to announce a new partnership with Treble Cone Ski Area in Wanaka, New Zealand. All 2014/15 and 2015/16 Fernie Alpine Resort, Kicking Horse Mountain Resort, Kimberley Alpine Resort, Super Pass and RCR Rockies season passholders will receive 50% off single and multi-day lift tickets at the partner resort during the 2015 and 2016 Southern Hemisphere season. Members will be able to simply show their season pass at the partner resort to obtain the discount.
Resorts of the Canadian Rockies operates six destination ski resorts, featuring some of the best variety for terrain in North America as well as the most snow and most vertical in the Canadian Rockies.
As the largest ski area on New Zealand’s south island, with 700m of leg burning vertical, a reputation for fun natural terrain, spectacular views over Lake Wanaka and the snow-capped Southern Alps, and having been awarded NZ’s Best Ski Resort at the World Ski Awards in 2013 and again in 2014, Treble Cone shares a passionate audience of international skiers and riders with Resorts of the Canadian Rockies.
‘We’re excited to partner with RCR to align Treble Cone with the reputation, terrain, snow and overall experience offered by mountains including Kicking Horse and Fernie, and to assist our passionate local skiers and riders and
also RCR’s to enjoy some of the best available off-season skiing’ Nick Noble, Treble Cone Marketing Manager.
Other member benefits include special package rates for lodging, lifts, activities and air through Ski Travel Company. Please visit the Ski Travel Company website for more details and special packages.
Visit the Treblecone website
Visit the Ski Travel Company website to book online or
Email: enquiries@skitravelcompany.com.au
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
-30-
- Published in Press Releases
KIMBERLEY ALPINE RESORT AWARDED 2015 TRIPADVISOR CERTIFICATE OF EXCELLENCE
For Immediate Release: May 25th, 2015
KIMBERLEY ALPINE RESORT AWARDED 2015 TRIPADVISOR CERTIFICATE OF EXCELLENCE
Recognised as a Top Performing Ski & Snowboard Resort Destination as Reviewed by Travellers on the World’s Largest Travel Site
Kimberley, B.C – Kimberley Alpine Resort today announced that it has received a TripAdvisor® Certificate of Excellence award. Now in its fifth year, the award celebrates excellence in hospitality and is given only to establishments that consistently achieve great l reviews on TripAdvisor. Certificate of Excellence winners include accommodations, eateries and attractions located all over the world that have continually delivered a superior customer experience.
When selecting Certificate of Excellence winners, TripAdvisor uses a proprietary algorithm to determine the honourees that takes into account the quality, quantity and recency of reviews and opinions submitted by travellers on TripAdvisor over a 12-month period as well as business’s tenure and ranking on the Popularity Index on the site. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.
“This is truly a huge award for us,” says Powder Matt Mosteller, VP at Resorts of the Canadian Rockies. “We want to thank all of our past guests who took the time to review our resort on TripAdvisor, there is no greater reward for us than reading the positive reviews.”
“TripAdvisor is pleased to honour exceptional hospitality businesses that have received consistent praise and recognition by travellers on the site,” said Marc Charron President, TripAdvisor for Business. “By putting a spotlight on businesses that are focused on delivering great service to customers, TripAdvisor not only helps drive increasing hospitality standards around the world, it also gives businesses both large and small the ability to shine and stand out from the competition.”
About Kimberley Alpine Resort & Resorts of the Canadian Rockies Inc.
Kimberley Alpine Resort www.skikimberley.com is located in South East British Columbia and is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
About TripAdvisor
TripAdvisor® is the world’s largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers trusted advice from travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 340 million unique monthly visitors**, and more than 225 million reviews and opinions covering more than 4.9 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014
**Source: Google Analytics, average monthly unique users, Q1 2015
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
-30-
- Published in Press Releases
